Every team has had the experience: tested thoroughly in staging, shipped, broke immediately. The instinct is to blame testing discipline. The cause is almost always that staging differs from production in a way nobody had written down - different data volume, different configuration, different versions, a service stubbed out, a feature flag in a different state.
Data volume is the most common difference and the most consequential. A query against two hundred rows uses a different plan than the same query against twenty million; an unindexed column is invisible at small scale and fatal at large. Any performance testing done against a small staging dataset has told you nothing at all. Where you can, restore a recent production snapshot with personal data masked - it is the single change that makes staging predictive rather than decorative.
Masking rather than fabricating matters, because synthetic data is too well-behaved. Real data contains the customer whose name has an apostrophe, the address with five lines, the order with a quantity of zero, the account created in 2011 with fields that no longer exist. Those are precisely the records that break things, and no generator invents them. Mask names, emails and identifiers; keep the shape, the volume and the mess.
Configuration drift is the second source, and it is best solved structurally rather than by discipline. Environments defined in code, from the same templates with different parameters, cannot drift the way manually-configured ones do. The specific hazard is the setting changed in production during an incident and never reflected anywhere else, which then behaves differently forever without anyone knowing why.
Third-party dependencies are the awkward part, because you usually cannot point staging at a real payment gateway. Use the provider's sandbox where one exists, and where it does not, a stub that is realistic about failure - one that returns errors, timeouts and malformed responses, not one that always succeeds. A stub that never fails guarantees the failure handling has never been exercised before production.
Two practices reduce dependence on staging being perfect, which is worth doing because it never will be. Feature flags let you release to production and enable for yourself first, which is testing against genuine production conditions with a blast radius of one. And a small set of automated checks run against production after every deployment - can a user log in, can an order be placed - catch the class of problem that staging structurally cannot.